Frontier Solar Tech is committed to revolutionizing energy solutions through solar power, renewable energy, and power-saving technologies. Our mission is to provide sustainable, efficient, and cost-effective energy solutions that reduce reliance on fossil fuels and promote a cleaner, greener future. We specialize in high-performance solar systems, innovative renewable energy solutions, and smart power-saving technologies designed to maximize energy efficiency for homes, businesses, and industries. By harnessing the power of the sun, we help our clients lower energy costs, reduce carbon footprints, and achieve energy independence.
2022
Cleantech
As the world’s dependence on traditional energy sources continues to grow, so do the consequences — rising electricity bills, harmful carbon emissions, and increasing environmental strain. Homes, businesses, and industries alike are feeling the pressure. Many struggle with inefficient energy use, unreliable power supply, and limited access to sustainable alternatives. The need for change is urgent, but the path forward isn’t always clear.
I tackled this challenge by designing a user-friendly platform that makes clean energy easy to understand and use. Through clear layouts, simple navigation, and engaging visuals, I helped users explore solar solutions, track energy savings, and make confident decisions. By focusing on a seamless user experience, I turned complex technology into an accessible tool — helping more people take control of their energy, save money, and choose a greener future.
Many users were interested in solar energy but admitted they didn’t fully understand how it worked, what it would cost, or how to get started. Technical terms like “kilowatt-hour,” “grid-tied,” and “energy offset” were confusing and discouraged further exploration.
7 out of 15 Home owners face this Challenge
Users wanted the ability to compare different types of solar solutions — rooftop, portable, hybrid, etc. They were particularly drawn to features that could help them choose based on their specific needs (e.g., home size, budget, location).
11 out of 15 Home owners face this Challenge
Users were unsure about what steps to take after choosing a system — from installation to maintenance. They preferred having a guided, step-by-step experience.
9 out of 15 Home owners face this Challenge
Business owners were concerned about the initial investment and whether it would pay off over time.
7 out of 15 Business owners face this Challenge
They needed proof that solutions were reliable and backed by credible certifications or success stories.
11 out of 15 Business owners face this Challenge
They needed assurance that systems would perform consistently and integrate smoothly with existing infrastructure.
7 out of 15 Facility managers face this Challenge
Many felt there was insufficient information about ongoing maintenance and support after installation.
6 out of 15 Facility managers face this Challenge
Managing future expansion or upgrades was a challenge without clear guidance.
9 out of 15 Facility managers face this Challenge
After analyzing the user interviews, I realized that building a solar website wasn't just about showcasing products — it had to solve four key challenges: making solar information easy to understand, building user trust, simplifying cost estimation, and guiding users based on their needs (homeowners, businesses, or facility managers).
While these needs could have made the experience complex, I simplified them through clear content structure, personalized user flows, and trust-building elements — all while keeping the technical accuracy and user confidence intact.
Homeowners want to cut electricity costs, reduce their carbon footprint, and power their homes with ease. But the technical details of solar can be overwhelming. Frontier Solar Tech simplifies the journey — helping them explore, understand, and choose the right solar solution without confusion.
Business owners are looking for reliable, cost-effective energy systems that boost their bottom line and show environmental responsibility. They want quick access to information, solid ROI, and a trusted provider. Frontier Solar Tech delivers that with clear solutions and tools tailored to business needs.
Facility managers oversee energy efficiency on a larger scale. They want systems that are dependable, easy to maintain, and scalable. Frontier Solar Tech supports them with detailed specs, seamless integration options, and expert guidance every step of the way.
One thing was clear from the start — users didn’t want to spend forever looking for what they needed. Whether they were a homeowner exploring solar panels or a business owner searching for scalable solutions, the process of finding the right product had to be quick, clear, and frustration-free. So, I focused on simplifying the search experience. I grouped items into familiar categories, added filters based on real user needs (like energy capacity, budget, or property type), and made sure the most relevant options surfaced first. The goal was simple: help users find the right solution in just a few clicks — no guesswork, no overwhelm.
The Frontier Solar Tech website has successfully transformed how users explore and invest in solar energy solutions.
🔍 47% increase in users finding and exploring the right solar product through improved filtering and categorization
Increased sales by providing a seamless browsing and purchasing experience.
Higher user confidence, measured through feedback forms that showed a 40% increase in users reporting the website was “easy to understand” and “helpful in making a decision”
📊 3x more engagement on informational pages like “How It Works” and “Compare Solar Types”
📞 25% rise in quote requests within the first month — driven by stronger trust signals and a guided user journey
The website has not only expanded Frontier Solar Tech’s online presence but has also positioned the company as a leader in the renewable energy sector, driving growth and sustainability. 🌍⚡