CLICK CART
Click Cart is an innovative e-commerce platform designed to provide businesses with a seamless digital storefront and enhance the customer checkout experience. Leveraging modern web development technologies, Click Cart enables users to browse and purchase products online with ease.
My Roles: UI /UX design, UX Writing, UX Research, Brand Identity Design
Year
2024
Industry
Ecommerce
The Challenge
Many users of the e-commerce platform are experiencing difficulties in finding relevant products, navigating through the website, and completing purchases. This leads to frustration, abandoned shopping carts, and ultimately, lost revenue for the company. Additionally, users may encounter issues with slow page load times, confusing checkout processes, and limited payment options, further impacting their overall shopping experience.
The Solution
Personalized Recommendations: Leverage data analytics and machine learning algorithms to provide personalized product recommendations based on users' browsing history, purchase behavior, and preferences. Streamline the navigation structure of the website to make it easier for users to find products and navigate between different categories and pages.
Brand Identity
Clash Display
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1234567890`!@#$%^&*()_+
Aa
Brand Colours
Primary Colour
#171A3A
Darker
#03062A
Lighter
#90388F
Subtle
#949CF4
State Colours
Error
#8A1C1C
Warning
#E5B109
Info
#0B80D5
Success
#125E2D
Grey Colours
Dark 1
#2C2A2A
Dark 2
#525252
Dark 3
#888C8C
White
#FFFFFF
Goals of the App
Increase Sales Revenue
This can involve attracting new customers, increasing average order value, and maximizing customer lifetime value.
Expand Customer Base
This involves marketing efforts to raise brand awareness, drive website traffic, and convert visitors into customers.
Improve Customer Experience
Goals related to customer experience may include reducing friction in the buying process and improving website usability.
Improve Operational Efficiency
This may include optimizing inventory management, reducing shipping times, and automating repetitive tasks.
Enhance Mobile Experience
Optimizing the mobile website or app for performance, usability, and compatibility across different screen sizes.
Achieve Sustainable Growth
Making strategic decisions that support business growth while maintaining financial stability and customer satisfaction.
USERFLOW
The Outcome
The launch of the Gamer website yielded significant positive outcomes, notably enhancing user engagement and expanding our audience reach. By implementing a user-centered design and offering curated content, we observed increased website traffic and prolonged user interaction, indicating a strong alignment with our target audience's preferences. Additionally, our strategic use of social media and influencer partnerships further amplified our reach, attracting a broader demographic of gaming enthusiasts. These results underscore the effectiveness of our design and marketing strategies in establishing Gamer as a trusted platform within the gaming community.